A new Logo for DoCoMo

NTT DoCoMo, Inc. yesterday unveiled the new DoCoMo corporate logo and other re-branding elements that will be introduced beginning July 1.

The new logo's color is red, which symbolizes the company's energy and dynamism.

The logo and new brand slogan "Unlimited Potential, in Your Hand" also express DoCoMo's commitment to offer high-quality, value-added mobile services and technologies that enhance human relationships and lifestyles.

The changes are the result of DoCoMo's review of its branding and related marketing strategies after establishing the Corporate Branding Division in August 2007.