Sony Ericsson's relaunched PlayNow Arena

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Friday, 22 August 2008 17:12

Sony Ericsson

Sony Ericsson has announced the relaunch of its PlayNow Arena, which offers users quick access to mobile games, applications, and, more importantly, music.

It offers a catalog of 1 million music tracks from the major record labels, including Sony BMG, Warner Music, and EMI.

The Sony Ericsson PlayNow Arena's music will be sold DRM-free, meaning that they can be transferred and played back on any MP3 player, without restrictions. Pricing is roughly in line with other mobile music offerings. Tracks sold in Sweden, for example, will cost SEK9 (US$1.40). Sony Ericsson plans to expand PlayNow Arena to 5 million tracks and global availability by 2009.