BlueWhaleMail - Push Email for the Rest of us

A new, free service for mobile phones, BlueWhaleMail, starts bringing easy email access to the 2.7 billion people with ordinary mobile phones, which offers a free mobile push email and push Facebook service. It allows you to send and receive email messages from services such as Yahoo! and Google Mail and also notifies you of your friends' status updates and news items on Facebook, and allows you to send them a message or write on their wall in response. Messages and notifications are displayed as soon as they are received without requiring users to manually connect to their inbox.

The service is initially available only for Nokia Series 60 and SonyEricsson feature phones, because "the rest of the world's 1.1 billion email users have phones with unusable, hard to configure in-built email that few people can be bothered to set-up," said Michael Maguire, who previously worked in the BlackBerry Applications team at Research In Motion and founded Blue Whale Systems Ltd.

"With BlueWhaleMail, we've gone back to the drawing board so that people can keep the phone they like and still stay in touch on the go," he continued.